Some people radiate calm, clarity, and quiet strength—and Karen Mellers is absolutely one of them. Karen is the heart behind A Fresh Idea, a beautiful business offering holistic coaching and wellness retreats across the UK. When she reached out for a personal branding session, she told me she wanted images that reflected her true essence—warm, grounded, and real. And that’s exactly what we set out to capture.
Karen and her husband live a wonderfully free-spirited lifestyle, choosing to travel between places across the UK and Europe rather than settling in one fixed home. It’s a way of living that gives them both inspiration and flexibility, and it made this shoot all the more unique.
We started in the Airbnb Karen was staying in at the time—light-filled and full of cosy, personal touches. Crystals, soft textiles, nourishing books, and a gentle cup of tea created a peaceful, intimate space. It was the perfect setting to capture the slower, more reflective side of her work—moments of intention, rest, and grounding.
The second half of the session took us outdoors into the natural beauty of Shrewsbury. Surrounded by trees, open skies and earthy tones, we photographed Karen connecting with nature—the place where so many of her ideas and insights are born. This balance between comfort and wildness, stillness and movement, felt so aligned with her coaching and retreat work.
It was such a joy to work with Karen and help bring her vision to life. She’s someone who leads with authenticity, and I’m so pleased we were able to reflect that through her images. Whether she’s holding space at a retreat or offering 1:1 coaching, she brings her whole self to the experience—and now she has a set of branding photos that do the same.
If you’re a coach, wellness practitioner, or retreat host looking for branding photography that truly reflects who you are—let’s talk.
Together, we can create imagery that feels like you and tells the story of your business in the most honest and beautiful way.
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