Some personal branding shoots just flow, and Amy’s AJR Glamour session was exactly that. Warm, relaxed, full of laughter, and rooted in real skill, this shoot was all about capturing Amy exactly as she is: a brow and lash wizard, a business owner levelling up, and someone who makes every client feel instantly at ease.
We photographed the session in Amy’s cosy salon in Shrewsbury, a space that reflects her brand beautifully, calm, welcoming and focused on enhancing natural beauty.
Meet Amy, The Face Behind AJR Glamour
Amy is a natural-style Brow and Lash Lift Artist, and more recently, she’s stepped into the world of education, working with other brow and lash technicians alongside her client work.
What really stood out during this shoot was how confident and knowledgeable Amy is while still being completely down to earth. She doesn’t take herself too seriously, and that warmth is a huge part of why her clients trust her, something we were very intentional about reflecting in her branding images.
Why Amy Booked a Personal Branding Shoot
Amy’s motivation for booking her personal branding session was clear and purposeful: she wanted to elevate her business and present herself more professionally as she moves further into the training and education side of her work.
As she starts working more closely with other techs, it was important that her images helped her feel confident, credible and approachable, someone who can absolutely be taken seriously, while still being friendly and real.
Personal branding photography is so much more than “nice photos”. It’s about how you feel when you show up online, and Amy wanted images that reflected where her business is heading, not just where it’s been.
What We Covered During the Shoot
Amy had a really clear vision for what she wanted from the session, which made it such a joy to plan and photograph. During her AJR Glamour branding shoot, we captured:
- Relaxed, professional headshots
- Action shots of Amy working with clients
- Details of the salon environment
- Photos and video clips of Amy doing her thing
- Slightly posed, candid-style images perfect for Instagram story backgrounds
We also made sure her personality came through, the humour, the warmth, and the ease she brings into her work. Branding photos should never feel stiff or overly corporate, especially when your business is built on trust and connection.
Branding With Purpose (And a Bit of Fun)
Amy was clear that she wanted her images to feel approachable and friendly. She works with a wide range of clients, mainly women over 18, but truly all ages, and strongly believes there’s no age limit on enhancing natural beauty.
Her evolving brand colours, brown, beige and gold, worked beautifully in the space and tied everything together in a way that feels elevated but still soft and natural.
The result is a gallery that Amy can confidently use across:
- Her new website
- Instagram posts
- Reels using the video snippets
- Story backgrounds and behind-the-scenes content
A Genuine Recommendation
After seeing Amy work up close during this shoot, I can honestly say she’s as talented as she is lovely. I now go to her myself for my brows and lashes, and I recommend her without hesitation.
This is one of my favourite things about branding sessions: getting to know incredible business owners, seeing their expertise first-hand, and creating images that genuinely support the next chapter of their business.
Personal Branding Photography in Shrewsbury
Amy’s AJR Glamour shoot is a perfect example of how personal branding photography can support growth, confidence and clarity in your business.
If you’re a creative, beauty professional or educator in Shrewsbury (or beyond) and you’re ready to level up how you show up online, while still feeling like you, a branding session might be exactly what you need.
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