Some businesses are about much more than the service they provide, they’re about how you feel the moment you walk through the door. Sarah Bailey Beauty & Holistics is exactly that.
Sarah is a qualified Beauty and Holistic Therapist with an incredible 25 years of experience, and she has been running her beautiful salon for the past 14 years. From the moment you meet her, you understand why her clients return time and time again. Her calm presence, genuine warmth, and passion for holistic wellbeing shine through everything she does.
A space built on connection and care
Sarah’s salon is not just a place for beauty treatments, it’s a welcoming, grounding environment where clients feel listened to, relaxed, and truly cared for. Over the years, she has built a loyal client base by creating strong relationships and offering a wide range of beauty and holistic therapies in a space that feels safe and nurturing.
When Sarah approached me for a personal branding session, her goal was clear. She wants to grow her business by attracting other women in business within the health, beauty, and wellness sector, with the intention of renting space within her salon. The imagery needed to reflect both her professionalism and the soothing, supportive atmosphere she has carefully created.
The personal branding shoot
During our one-hour session, we focused on capturing Sarah within her salon environment, allowing her personality and expertise to naturally come through.
We covered:
- Relaxed portraits of Sarah
- Photos showcasing the salon space
- Sarah performing a range of treatments including Reiki, massage, lava shell massage, head massage, and aromatherapy
Keeping everything natural and unforced was key. The aim was to show Sarah exactly as her clients experience her, calm, confident, and deeply knowledgeable in her craft. The green tones throughout the space tied beautifully into her branding and reinforced the feeling of balance and wellbeing.
Images with purpose
Sarah plans to use her images primarily across social media, helping her attract like-minded professionals and women in business who align with her values. Strong personal branding imagery allows potential collaborators and clients to instantly understand who she is, what she offers, and how it feels to be in her space.
And the feedback says it all:
“What a lovely surprise to receive my photo gallery on this beautiful weekend!
Wow, I love what you have captured. I will be looking at them for days, with a big smile on my face.
The salon space looks fabulous and I look quite the part too!
I can’t wait to share them with all my clients and followers.
Thank you so so much, you are the best at what you do.”
Sessions like this are a reminder of how powerful personal branding photography can be – not just for visibility, but for confidence, clarity, and connection.
If you’re a woman in business and ready to show up as the face behind your brand, a personal branding session could be exactly what you need.
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