There’s something truly special about capturing a business that’s so deeply connected to nature. I had the pleasure of photographing Beth from Pheasant Field Flowers, an independent flower grower and florist with a passion for seasonal, homegrown blooms. Her business is all about sustainable floristry—growing beautiful flowers from seed and carefully crafting them into stunning arrangements.
For Beth’s personal branding session, we wanted to showcase the full journey of her flowers, from the field to the final bouquet. Shooting outdoors was the perfect way to highlight her process, her passion, and the beauty of her work.
Beth said “I’m so pleased I asked Lisa to shoot my branding images. She put me immediately at ease, was warm, super friendly and open to my ideas, and we had a really fun morning. Lisa got the gallery back to me quickly and I was delighted with the images. I reach for them time and time again. I can’t stress how useful they are, even in a visually creative industry – these pictures show my customers the person behind the business.”
A Branding Session Rooted in Nature
This shoot was all about storytelling. Instead of just capturing the finished product, we focused on the hands-on process that makes Pheasant Field Flowers unique.
- The Growing Process – We captured Beth tending to her flowers, showing the care and dedication that goes into nurturing each plant. From sowing seeds to carefully selecting blooms at their peak, these images highlight the craftsmanship behind her work.
- Harvesting & Arranging – Some of my favorite shots from the session were of Beth carefully cutting fresh flowers, gathering them in armfuls, and beginning the arranging process. These images give a behind-the-scenes look at the artistry that goes into every bouquet.
- Relaxed Portraits – To add a personal touch, we also took some relaxed, natural portraits of Beth in her element. The soft light, the vibrant flowers, and her genuine love for what she does made for some truly beautiful, authentic images.
Why Branding Photography Matters for Small Businesses
For a business like Pheasant Field Flowers, branding photography is about more than just looking professional—it’s about inviting customers into the story behind the business. These images will help Beth connect with her audience, giving them a real sense of who she is, how she works, and what makes her flowers so special.
By showing the full journey—from seed to bouquet—this session captured the heart of Pheasant Field Flowers: sustainable, seasonal, and full of personality.
Ready to Tell Your Brand’s Story?
If you’re a small business owner looking for authentic, storytelling imagery, I’d love to help. Whether you work with flowers, food, or any other creative craft, branding photography can help bring your business to life online and make a meaningful connection with your customers.
Let’s chat about how we can capture the heart of what you do!
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